Most of us associate violence with negativity, whether that be a deep sense of hatred, corrupt beings of power using it for control, or it being used as a justification to violently attack another being in the name of protection. Similarly, I view verbal abuse as another form of violence and most definitely one that can instigate further physical violence. Therefore, it is disturbing yet greatly interesting to witness how such a form of violence can, on the other hand, be given a platform and be celebrated.
Before we begin, I would like to point out that I don’t personally agree with or like the trash talking element within the UFC. Unfortunately, in this business, trash talking has become a successful technique as it is beneficial for fighters to build hype around their fights; thus, supplying the public with an incentive to invest their time and money into them.
One who has mastered the art of trash talking, or as he would call it ‘mental warfare’, is, of course, none other than the Notorious Conor McGregor.
How has this played out for him?
Well…

… despite opposing views, the fact remains that McGregor’s extraordinary transition from a man on welfare to becoming one of the biggest and richest stars in the UFC is a direct consequence of this showmanship.
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Cue an upset Khabib from the sidelines – “This is not trash talking sport”.
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McGregor’s personality, charisma and witty humour put him in the spotlight, allowing him to progress much faster than most fighters. At one point after becoming champion of the featherweight division he decided to move up in weight class to lightweight, literally, leapfrogging all other contenders within this division and landing himself straight into another title fight enabling him to become the first fighter within the UFC to hold two belts simultaneously. This further proves the point that McGregor’s unprecedented ability to promote his fights through ‘trash talking’ has given him the popularity and thus power within the company to dictate his own career path, which no other fighter has ever been able to achieve.

Following his flawless victory over Eddie Alverez, cementing him as the first ever double champion within the UFC, McGregor reached a new height of stardom making him, at the time, arguably the biggest name in all of combat sports. During the lead up to the fight, rumours emerged of a potential boxing bout between McGregor and undefeated boxer Floyd Mayweather which came to fruition the following year. This truly displayed the power McGregor held within the company as he was able to have this boxing fight whilst still under contract with the UFC. This request had never been granted to any other fighters beforehand, such as with Nate Diaz who had previously shown a similar interest, however, was promptly dismissed.

On the other hand, however, McGregor’s outspoken and often times degrading trash talk did not sit well with his last opponent Khabib Nurmagomedov. Trash talk arguably led to violence outside the legal boundaries set by the UFC. This in itself was in opposition to the purpose of the UFC, as a controlled platform which allowed fighters to explore and develop their techniques in a manner that would never be fatal.






